Monday, January 26 was not just any Monday. The air was buzzing with the positive tension that precedes great challenges, glasses were clinking, and the atmosphere was electric. The first event of Discovery LNA 2026 took place, and we at Paesano were there, not as spectators, but as absolute protagonists.
Our Alcohol-free artichoke liqueur the liqueur that is rewriting the rules of Sicilian drinking, was the star product of the evening, the secret ingredient with which six talented bartenders battled it out.
LNA: A stage of excellence
For those who don't know it yet, LNA is not just a racing organization: it has become an institution. In recent years, this local reality has grown exponentially, attracting the attention of giants such as RTL, involving European-caliber influencers and partners of the caliber of Heineken and Boose.
Being chosen as the "star product" to kick off the 2026 season—which will feature a total of eight stages and a grand finale—was an honor and confirmation for us: quality non-alcoholic drinks are no longer a niche market, they are the future of mixology.
6 Bartenders, 6 Visions, one Paesano
The challenge was exciting. Six bar professionals were presented with the same bottle: our Non-Alcoholic Artichoke and Coffee Liqueur. Their mission? To interpret it, enhance it, and transform it into an unforgettable cocktail.
We saw our bitter liqueur used in six completely different ways, demonstrating its incredible versatility. But in the end, only one could raise the cup. We offer our heartfelt congratulations to Saroj Shakya of the cocktail bar Shinzo, who won over the jury with a creation that brought out the complex and enveloping notes of our amaro to the fullest. Saroj won the first pass to the final, and we couldn't be prouder to have accompanied him in this victory.
The most important verdict: that of the people
But there is one victory that means even more to us than the official one. Before the race began, in a room packed with people, the audience had the opportunity to taste our pure non-alcoholic Amaro.
The feedback was overwhelming. And what struck us most was the reaction of "non-experts." Often, those who are not technicians in the field are even more direct and sincere in their judgment. Seeing their surprised faces, hearing enthusiastic comments about the depth of flavor and their amazement at realizing it was an alchol free product, was our gold medal.
A toast to the future (responsible)
This first Discovery LNA 2026 leaves us with one certainty: we are on the right track. We have shown that it is possible to produce high-quality blends, compete at the highest levels, and enjoy a full, authentic taste even when choosing zero alcohol.
Thanks to LNA for the impeccable organization, thanks to the bartenders who put their artistry at the service of our product, and thanks to all of you who raised a glass with us. The season has just begun, and Paesano is ready to amaze you once again.
