There is a combination that describes Italy better than a thousand words. It is not just a gastronomic pairing, it is a true pillar of our culture, a sacred moment that unites the north and south of our peninsula. We are talking about Her Majesty the Pizza and her faithful companion, the after-dinner drink.
It is with this spirit of pure Italianness that Paesano arrives in London for the European Pizza Show, the event that celebrates the best of Italian food and drink in the United Kingdom.
Italianness on display: not just food, but culture
We will bring our bottles to London, but above all we will bring our way of enjoying food. The Bellavita Expo is a showcase for Italian excellence, and among fine flours, sun-ripened tomatoes and fresh mozzarella, we at Paesano are there to remind everyone of a fundamental rule of good Italian living: a great meal deserves a great finale.
Pizza has now become a global art form, a gourmet dish that requires the highest quality ingredients and skilful preparation. And just as you would not accept industrial mozzarella on a signature pizza, why settle for just any bitter to round off the experience?
The perfect ending: to finish on a sweet note
Our slogan for this London adventure is simple but meaningful: "To end on a sweet note".
Whether you've just enjoyed a classic Margherita or a complex gourmet pizza, your palate craves a final touch that harmonises the flavours and sets the mood for conviviality. That's where Paesano comes in.
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After Pizza: Our Non-Alcoholic Amaro or our traditional liqueurs are not just digestifs. They are an extension of pleasure. The herbaceous notes and artichoke flavour of our amaro cleanse the palate and aid digestion, while the sweetness of the fruit in our liqueurs (such as prickly pear or pistachio) provides that final treat that transforms a dinner into a memory.
At European Pizza Show, we will be conveying precisely this message: that Italian excellence is a continuous chain, from the starter to the last sip. We are in London to say that the true Italian experience is only complete when, after the last slice of pizza, you raise your glass and say, "Salute Paisà!"
We look forward to seeing you in London to celebrate Italy's unique flavours together.
